9 Free Marketing Tools Every Small Business Owner Should Use


Hacks and tricks and tips and free marketing tools! Marketers are always looking for faster, simpler ways to take care of their daily tasks. We have to automate things, schedule content, track results, create graphics, connect with our audience, and more. All in a days work.

We love free marketing tools because they not only make our lives easier but also help us to be more effective marketers. I’m sure you’re well aware of many of the tools I have included below. However, maybe there is one or two that you haven’t checked out yet. Perhaps it can help you get more quality work done to increase the performance of your online engine.


Below are 9 free tools that I use consistently. They make my life easier and help me grow online. Let’s do this.



I love Canva. Anyone can create beautiful graphics in minutes. Seriously, if you need designs for a blog post, newsletter, social post, presentation, poster, infographic, album cover, letterhead, magazine, resume, (should I keep going?) Canva will get the job done. I made the header image for this article in 3 minutes:




For those who don’t want to pay for photoshop, here’s your free alternative. If you haven’t heard about Gimp, it’s probably because you live under a rock. Regardless, this free image manipulation program can be used on both Macs and PCs. I use it whenever I have to edit photos. Just watch a couple Youtube tutorials and you’ll be set.



For those just starting out in the blog-world or finally incorporating a lead form on their website, MailChimp is the way to go. As a company that genuinely cares about its customers, they did a hell of a job developing an ultra-simple platform for email marketing. Really though, a monkey could use it ( maybe that’s why their mascot is a chimp?). The best part is, their software is free to use for your first 2000 subscribers, so you can be well on your way to building an email list before you have to worry about payments.

MailChimp Mascot Freddie
MailChimp sent out free Freddies to users in a giveaway (Source: Justin Pervorse)


Love sharing content but hate the sharing part? Time to schedule. Use a tool like Hootsuite for all your sharing needs on social media. This will save you loads of time. Did we mention it’s free? I’ll let you explore this yourself since pretty much everyone already knows about this one.



Years ago I would scour the net looking for content. I ended up going to the same 5-7 websites every week. Wouldn’t it be great if all the websites you cared about were in the same place? Well with Feedly, they can. Simply enough, it’s a news feed aggregator so all the articles from the websites that you consistently visit will be collected in one nice place for your viewing pleasure. Isn’t that nice?

Feedly example feed

Google Analytics

The only way to increase your online performance is to monitor and measure it. How much traffic are you getting? Where is this traffic coming from? Who is linking to your website? Are you showing up in SERPs? You can’t optimize your website if you don’t have a proper understanding of it’s performance. Bonus tool: Google Trends.



How popular is your website compared to others? Are your competitors driving more traffic than you are? Should you bother guest-blogging on Joe’s marketing blog? One quick way to check out how much traffic a website is getting, is simply to use SimilarWeb. It provides free insights on web traffic so you can get a sneak peek into the performance of competitors in your niche, or anyone else for that matter.

OkDork.com website data from SimilarWeb
Noah Kagan does alright for himself.


Need stock photos that aren’t terrible? There are tons of options out there that offer great photos under the creative commons public domain. My favorite is Unsplash, which features beautiful, high-resolutions photos. Free photos that actually look good? I’m in.

Beautiful Landscape by the Sea


Get on the bandwagon already and start getting email opt-ins. The free version of Sumo is equipped with several features including full page pop-ups, social share buttons, heat maps, and more. If you want to grow your site, you’re going to need these features. Might as well get them in one easy-to-use bundle.

Sumo suite of tools
Now you can dominate the web…


As mentioned before, free marketing tools are great. But sometimes we get a bit carried away with all the options out there. Do your research, try some out, and boil it down to a toolset that actually helps you save time and get more effective work done. Anything else, and you’ll just be fooling yourself into thinking you need something that you don’t.


What’s your favorite free marketing tool?


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Henry Foster

Henry Foster has built massive social followings, started and sold a tiny ecommerce business, and writes about social media and content marketing. If he isn’t currently working on a project, he’s most likely brainstorming the next.

Henry Foster

Henry Foster has built massive social followings, started and sold a tiny ecommerce business, and writes about social media and content marketing. If he isn’t currently working on a project, he’s most likely brainstorming the next.