Increasing traffic…why can’t it be easy?
If you’re just starting out, you probably don’t have any.
And if you’ve been in the online world a while and built up continuous inbound traffic, I’m sure you still want more.
That’s just the nature of the game.
Today, we’ll be focusing on those that have either just launched a website, or who are just starting to invest time in growing their visitor count.
For small business owners and bloggers, traffic is the ultimate reward for your efforts (aside from conversions). It’s recognition for publishing consistent, quality content. It builds credibility and authority for both yourself and your website.
But starting out means starting from zero. Other than your immediate network, what can you leverage to increase your traffic when you’ve just started your online endeavor?
I wish I was qualified to answer that question. Although I have my own beliefs, let’s leave it up to the experts.
Here’s what I asked them: “What is your #1 tip for increasing traffic to a new website?”
Let’s see what they have to say…
Dave Schneider is the cofounder of Ninja Outreach, an all-in-one Influencer prospecting, outreach, and CRM software for marketers. Update – Dave no longer runs Ninja Outreach, but can be found at lesschurn.io and daveschneider.me.
“Influencer marketing. We were able to take our blog to DA 50-plus without spending too much. Start by compiling massive resource type articles, feature and link to influencers, then promote these heavily. Collaborate with other bloggers through expert roundups, podcasts, Q&A forums, and guest posts.”
Hans van Gent
Founder at Inbound Rocket and Small Business Trend Top 20 Content Marketer to Follow
“For people to be able to find your new site you need to do a lot of different things to help get that initial traction going. However, just initial traction isn’t enough. You want sustainable long term traffic, and the best way to do that is by producing high-quality content and spread that content on the places where your ideal customers are.
Maybe you can piggyback on an existing mailing list of someone within your industry, depending on your budget you can acquire a good ranking website in your industry and migrate its content and ranking. But probably the easiest and cheapest option, starting a business and creating content might already be expensive enough, is re-purposing your content on different high authority website and scoring links back from those websites.
Medium has the option to import your content and to republish it on their platform. And Medium even adds a canonical tag automatically. What that means is any backlinks that that Medium blog posts get, all the authority pushes through to your original blog post.
Use a camera and record your content to republish it on YouTube with a link back to the original content, create a SlideShare deck out of your content and have it link back, etc. There are lots of different ways to republish your content, get a different set of eyeballs on them and trigger the people from your existing network to come back to your main website. Just make sure, that they don’t leave straight after ;-)”
Content Strategist at BrittanyBerger.com
“Create more content for other people’s websites than your own. When your site is new, your time can be better spent writing a guest post or doing some kind of content collaboration than creating content for a site no one’s visiting yet.
Of course, you should have *some* content, maybe a few great posts and a lead magnet or way to convert people, set up on your own site first – you do need to get people interested once they visit your site from someone else’s. But one of the biggest mistakes I see new marketers make is spending a ton of time getting content on their site instead of going out and getting in front of people.”
“I would definitely say doing webinars for external audiences. Webinars are still one of the best tools for building traffic and an audience, hands down.”
“There’s a lot actually, but the first one that really comes to mind is creating high value content around keywords/topics that really matter to your business and is aligned with its objectives.
And making sure that the content will be able to earn links (when it starts to rank), attract links (when promoted through outreach), help exemplify the brand’s expertise about the topic, and ultimately transform visitors into paying customers. Because all of these elements will eventually help any page rank in the search results.”
Zack is a millennial money expert and founder of FreeUp, a personal finance blog dedicated to helping people find more freedom
“Guest posting on industry leading blogs has been the best way that I have found to establish a new website and drive traffic to it!”
Nichole Elizabeth DeMeré
SaaS consultant at NicholeElizabethDemere.com
“Create an incredible piece of content, ensure that the SEO is solid, share it on Zest.is, Quuu Promote, submit it to relevant newsletters, submit it to relevant communities such as SaaS.Community, Growth Hackers, Inbound.org, or even Product Hunt if it’s an e-book, share it with a relevant conversation in LinkedIn and Facebook groups, and share it in relevant social channels such as Twitter, Snapchat, Pinterest, Instagram, YouTube.”
Gilles De Clerck
Salesflare’s growth guy, connect with Gilles on LinkedIn, where he shares growth strategies
“Find out where your target audience is hanging out and join the conversation. Find out about their pains and have this fuel your value creation.
Create high-quality content to help your target audience achieve their goals. Then, set up an ecosystem with social media touch points to get this content in front of your audience. Facebook Groups and LinkedIn are booming.
Giving out value will build your influence, expand your network and enable you to build powerful relations. To grow fast on social media, work smarter and not harder. Scale your reach on platforms like LinkedIn using automation software, but be human to build relations. You can auto-visit millions of profiles, sent out a ton of auto-messages, but as soon as someone is getting back, it has to be all you. Then: help, inspire, delight and entertain.
People buy from people they know, like and trust.”
“Learning from analytics, and learning from real readers. When a website is new, it’s difficult to predict which content will garner the most shares or organic traffic, but if you keep a pulse on your analytics (Google Analytics is a great free tool), you’ll have a sense of what content is catching on, and what isn’t. Write more of what wins!
Second, learning from real readers means collecting email addresses and having some kind of automated survey on the thank-you page of your opt-in, or in an auto-responder of some kind. Ask readers directly about why they came to visit you, what they wanted to gain from you, and what they want to see more of in the future. These two feedback methods (qualitative and quantitative) help to provide the input you need to make content that helps you grow!”
CTO & Co-Founder, Capsicum Mediaworks
“Creating benefit-focussed content is the best way to not only increase your site’s traffic but also to improve user engagement. Since your target audience is mostly seeking information, to stand out from the rest, you need to put in efforts to create high-quality content that is interesting as well as engaging.
Moreover, try out different content formats in order to capture your reader’s attention. Meaning? Write in-depth how-to guides and case studies. Make use of infographics and animated explainer videos in your blog posts. Use SlideShare and gifs to tell your story in a visually appealing manner etc.
Also, to improve your website’s visibility it is important that you connect with influencers in your niche and write Guest Posts for high-authority niche-specific sites. In addition, don’t forget to promote your blog posts aggressively on different social media platforms.”
Strategy Director & Principal, Optimist
“Focus on strategy and give every piece of content a specific job. Many people create content because it seems like a “cool idea” or an interesting topic, but they have no strategy in place for how they will get value from that particular piece of content.
Think of each piece you create like an employee. You have to invest time and money in it and you want to make sure that you actually need it in the first place. So, give it a job–whether that’s driving traffic from a specific social channel, building long-term search traffic, generating links, or attracting sales leads.”
Founder @ Appsoar.io. I help tech startups 10x their growth
“COPY YOUR COMPETITORS.
What are their top traffic channels? Whether it’s SEO, Email, Content Marketing, FB ads or social media… Copy their validated ideas and 10x them.”
What to do now?
The experts above have provided their #1 recommendation, but that worked for them. What about you?
Time to test.
Traffic strategies aren’t cut and dry. They’re effective based on the set of circumstances at hand. What works here might not work there, and vice versa.
You’ll have to ask yourself some questions before you get cracking with your master plan.
What is my end goal? What industry am I in? Who is my target audience? What do I define as a conversion?
And I’m just scratching the surface here.
Try with what you think will work, and figure out if it actually does. If you’re unsuccessful with a strategy, move on.
No need to get caught up on any one traffic strategy. In fact, most websites employ several strategies to earn website traffic, leveraging different sources along the way.
Paid ads on social media, or organic traffic through Google. Tapping into influencer networks or collaborating with other blogs.
It’s a little bit of creativity, and a little bit of math.
Throw some traffic strategies at the wall and measure the results so that you can see what’s performing.
Once you know what works, double down on it.
Best of luck increasing traffic on your blog. If the experts missed anything important, let me know in the comments!