The Ultimate Social Media and Content Marketing Tools List (500+)

 

As a digital marketer, I love tools that help me do my job better.

The problem is, there are so many tools out there, many of which we don’t know exist…until now.

This list can be a one-stop shop for social media strategists and content marketers alike. I’ve even added a free downloadable version that I urge you to grab.

Yes, there are even more tools that we haven’t included on this 500+ list. For example, we have a whole other list of SEO tools that we considered adding. We also have a list of content distribution tools. We’ll save them for another day.

That being said:

If you feel that a tool should be added to this list, just let me know in the comments and I will quickly add it.

Enjoy!

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Henry Foster Henry Foster
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The Ultimate Social Media and Content Marketing Tools List (500+)

Filter by free, freemium, and paid tools. You're guaranteed to find a whole lot of useful tools you never knew existed!

Or download the entire list for yourself.

Source: https://ignitemycompany.com/ultimate-social-media-and-content-marketing-tools-list

Answerthepublic

Enter keywords and you'll be provided with content suggestions.
#free

Audacity

A free, open-source, cross-platform audio software for multi-track recording and editing.
#free

Awarness Hub

Social media software tool for sales prospecting.
#paid

Bannersnack

Banner creator with 1000+ banner designs to support your advertising campaign.
#freemium

124

FollowFly

FollowFly

Social media aggregator that brings in feeds from Twitter, Facebook, Instagram, YouTube, and Reddit.
#free

Instagram for Business

Set up a business account by connecting your brand's Instagram account to its Facebook page. You'll unlock actionable insights behind your brands Instagram performance.
#free

Mentionlytics

A powerful and easy to use brand monitoring tool, ideal for startups, small-medium businesses, and personalities.
#paid

AddThis

Share buttons, targeting tools, and content recommendations help you get more likes, shares, and followers.
#freemium

2

Adly

Adly

Connects brands and agencies with influencers and celebrities to extend reach and engagement.
#paid

Adobe Stock

90 million high-quality images, graphics, 3D objects and templates to choose from.
#paid

Adove Creative Cloud

Photoshop, Illustrator, Lightroom, and more apps for all your creative projects and content.
#paid

AgoraPulse

Schedule and publish content, and manage all social media messages.
#paid

Alianzo

Social media analytics and reputation management tool.
#paid

Allin1Social

Social media management with benchmarking, reporting, publishing, and scheduling.
#paid

Amplifr

Scheduling, publishing, and analytics on social media.
#paid

Animatron

Make engaging social videos and animated presentations.
#freemium

11

Antavo

Antavo

Contests, sweepstakes, and giveaways to web, social, and mobile.
#paid

12

Apester

Apester

A free tool to create polls.
#free

Appearoo

Get your entire social media presence on one page.
#free

AppUnfollowers

Tools to help find unfollowers and fans for Instagram and Twitter.
#freemium

Around.io

An all-in-one social media marketing tool for online sellers.
#paid

Atomic Reach

A content marketing optimization platform for content and social media marketers.
#paid

Attentio

Monitors thought leadership and tracks the real industry trends.
#paid

Audiense

Gather rich, on-demand insights on the people that matter to your business.
#paid

Awesome Screenshot

A chrome extension that allows you to snap screenshots, organize them by project, and share them with colleagues.
#free

Back Tweets

Allows you to search through an archive of old tweets and find tweets that link back to your site.
#free

BagTheWeb

Create focused bags, containing the best links on your favorite topics.
#free

24

Banjo

Banjo

Discover every event around the world as it happens.
#paid

Beatstrap

Live blog as a team using Twitter.
#freemium

Beevolve

Monitor your brand mentions, schedule and launch social media posts and measure resulting sales and engagement.
#paid

28

BeFunky

BeFunky

BeFunky Photo Editor lets you apply photo effects, edit photos, and create photo collages with collage maker.
#paid

Bigstock

Find millions of awesome royalty-free stock photos and vectors, along with affordable high-res stock photography.
#paid

30

Bitly

Bitly

Use the power of shortened links to track your marketing efforts.
#freemium

BlueReport

Innovative media monitoring in one place.
#paid

Board Booster

A pin scheduling tool for bloggers that helps manage Pinterest accounts by automatically spreading new pins over ideal pinning hours.
#freemium

Boardreader

Lets you search and find people in forums and message boards.
#free

Boom Sonar

Social media monitoring tool that lets you monitor, measure, analyze, and publish on social media.
#paid

Bottlenose

Makes data analysis easier through machine learning, data mining, pattern recognition, and natural language processing capabilities.
#paid

Brainshark

A sales enablement tool that helps to power your content.
#paid

Brand Embassy

Acquire, retain, and grow customers through digital customer service.
#paid

38

Brand24

Brand24

Social media monitoring tool giving access to brand mentions across the web.
#paid

Brands Eye

Accurate opinion data through advanced sentiment analytics.
#paid

Brandwatch Analytics

Get insights with this world-leading social listening platform.
#paid

Brightcove

Brightcove Video Cloud is the leading online video hosting platform and online video player solution.
#paid

42

Buffer

Buffer

Schedule posts for later at optimal times to increase engagement.
#freemium

Buffergram

A professional social media scheduling and publishing service for Instagram.
#paid

44

Bulk.ly

Bulk.ly

Add massive amounts of content to your Buffer Queue in just a few clicks. (Has not yet been released)
#freemium

Bundlepost

Helps curate unique content, post marketing messages, hashtag and schedule.
#paid

Buzz Bundle

Social media management software that helps you save time and allows you to manage conversations.
#paid

BuzzNumbers

Social media monitoring, reporting, and workshops.
#paid

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Henry Foster

Henry Foster has built massive social followings, started and sold a tiny ecommerce business, and writes about social media and content marketing. If he isn’t currently working on a project, he’s most likely brainstorming the next.


Henry Foster

Henry Foster has built massive social followings, started and sold a tiny ecommerce business, and writes about social media and content marketing. If he isn’t currently working on a project, he’s most likely brainstorming the next.

  • Clayton

    Hi! Would you consider adding mine to the list? http://SEOcrawler.io

    I’ve been working hard to keep improving SEOcrawler. Recently I’ve added a link campaign feature where you can keep track of manual linking.

    • Hi Clayton, thanks for letting me know. I’ll add it on in.

      • Clayton

        Thanks! Looking forward to being included

      • Clayton

        Hi Henry! I noticed I wasn’t added so just wanted to follow up 🙂

  • Ricardo Ramos

    Henry, need your opinion on this, if you do not mind.

    Users and companies have been changing their behavior/strategies towards mobile apps and social media, in
    prejudice of websites.

    Social media is becoming increasingly important (some companies are not even bothering to build a website). Today, nearly 80% of business have a dedicated team, social media is now a standard operating procedure.

    Sports stars, like Lionel Messi, Kobe Bryant and Cristiano Ronaldo, have left websites almost completely and are engaging with their fans via Instagram, Facebook and Twitter. The website they own is not devoted to the player itself or to sell products, but as a place to promote their social media profiles.

    An interesting example is obsessee.com. obsessee.com has as its only function to connect to their various
    social media profiles. And there are other examples of brands that only exist solely on social media.

    There are more than one million apps in major app stores, something like an app for any circumstance in our
    life. In the scientific literature, there are evidences that users prefer to use Mobile Applications instead of web browsing, and stores which have an app have more chances of selling their products than those who do not (Kang, Mun, & Johnson, 2015).

    This evidence suggests a change in users’ behavior and companies’ strategy towards Websites, influenced by the increasing use of Social Media and Mobile Apps.

    As an expert, what do you think about this?
    Why do you think users are changing their behavior?
    Can you imagine this a problem to the future of websites due to its (probable) decreasing use?

    thanks!

    • Social media will only get larger. Even if some of the mighty networks we use daily somehow deteriorate, others will rise as major players in the industry. I don’t think anyone is arguing this.

      Brands and influencers must be constantly active on many platforms at once in order to stay at the forefront of their respective industries. Furthermore, they do so to continue the conversation with fans and customers on the channels that those individuals use most often. This is why repurposing content on different platforms is very important.

      I’m not sure if users are changing the mentality behind the behavior, but more and more people are becoming involved in social media (Facebook hit 2 billion users just the other day). Part of the reason, in my opinion, is authenticity. People like honesty and transparency. They also like communication. Social media has the opportunity to bring these desires to consumers and fans alike.

      And as for the decreasing use of websites that you suggest, I am not sure I have enough knowledge to say for sure. The online environment is becoming more and more competitive. Regardless, I still believe it is very important for companies and individuals to have a website.

      The reason for this is that a website and its contents are owned solely by that user, whereas any content published on a third party network, like Twitter, Facebook, etc, is owned by that party.

      The problem here is that the third party can affect the distribution of your content. Notice how engagement rates on Instagram have dropped significantly over the past year? Or how Facebook posts have an embarrassingly low reach?

      Social media companies have an obligation to make money. Their platforms are designed for advertising. And due to this, organic reach drops and people get upset when new algorithms are released.

      To counteract this, we can have our own “hub” on a platform that we control, aka our website.

      • Ricardo Ramos

        Sure, I agree with you.

        I agree that websites are a place controled by the owner and they are a way of making the owner independent. The fact is that users are changing their behavior.

        But the focus here is not on the brand or company. It is on the user.

        This behavior change can be explained by a simple scenario:
        On my Facebook news feed, I find an article about Denver Rock ‘n’ Roll Half Marathon and while reading the comments I feel compelled to participate. Through the Rock ‘n’ Roll Marathon Series Mobile Application I can make the online registration. Since I live in
        Lisbon, and never visited Denver, I decide to stay for some days after the event. On Airbnb app I rent a place for those dates. The Air Transportation app provides me with the ideal platform for flight booking and online check-in. At Denver, Uber’ or Spinster’ apps are
        perfect to move around the city. Again, on Facebook, it is possible to search for a group of runners in order to keep up with the necessary stamina for the event and maybe to get to know the Half Marathon route. While in Denver I can use Trip Advisor app or Foursquare Social Media platform to choose the best restaurants and use Google Maps or the
        Official Denver Visitor App to see main spots to visit…

        This scenario illustrates the possibility of making everything by only using apps and social media platforms, without the need of visiting a Website. And I can imagine other scenarios with the same final result.

        I cant imagine the Internet without websites but it is my opinion that websites will have a different future. I imagine them as existing only to provide content to social media and apps. they wont even be a store. social commerce is growing every day.

        Should not professionals redirect their strategies towards social media and apps? Be where the users are?
        Does it make sense to lead costumers to our website instead of leading them to our social media/apps?

        • You make some very good points @disqus_sJyoc8araa:disqus. I appreciate your thoughts and it definitely gets me thinking as well.

          Websites will always exist but a focus on social media/apps is important as well (as you mentioned). It’s necessary to be in several places at once to meet customers half way.

          Also, I like the point you made regarding social commerce. Social media platforms are trying to be a one-stop shop as it is their ultimate goal to keep you on their platform.

          Therefore, it makes sense that brands would be present in these places as well. Perhaps in the future all/most social networks will allow you to make purchases from companies without leaving the platform. In this regard, it would make sense for companies not to try to lead customers to their website.

          As for now, it is best to lead them back to our websites as this is where conversions typically happen.

          I know of one social media startup that is trying to build a social network combined with a marketplace. This appears to be the direction that things are going.

          • Ricardo Ramos

            Maybe the future. Who knows?

            Things are changing (or have changed?) and I think that following the user is always the best option.

            Be where they are not, might be the “end of business”.

            Just some more food for thought:
            In China, WeChat app is becoming the dominant portal to the web. WeChat users can book doctor appointments, pay traffic fines, and call a cab all directly from the app. So
            in addition to not needing to visit a website, they do not even need to visit another app. (The ridesharing apps just integrate with WeChat, which acts as a hub.)

            Google is playing “against” websites. If you search for a place or a restaurant in your laptop, in the right column you will find the basic information of that place, a rating and comment system, and google maps will assist you to find your way to the place. Here also, you do not need to visit the official website (and this is why I think websites will neve die).

            And if you want to be a bit more radical, Siri, Amazon Echo, Cortana or other voice search gadget will help to define the future of websites (and social media? and mobile apps?) if they rule one day (which I have some doubts about that).

          • It’s almost like a race to see which platform can provide the best all around experience for users. The larger companies (Google, Amazon, etc.) are snatching up market share in industries a bit out of their direct line of business.

            Even if they are not able to provide the “best” service for certain elements, the convenience of having an all-inclusive platform is certainly enticing.

  • Nancy Doyle

    http://PinPinterest.com is an automation and marketing tool for pinterest that is free to use and runs on the cloud. It is mobile optimised and has Pin Scheduler and Speed control options.
    I’ve personally gained more than 55k followers for my pinterest account since I’ve started using PinPinterest, and a lot of them are now regular readers on my travel blog, TravelMagma.
    The best feature of PinPinterest is its sophisticated content detection technology, which detects pins relevant to my business and pins them on my account. Also, it makes sure my account is ban-safe by imitating a human-like speed . .

    • Thanks for the heads-up on this tool @@disqus_cXAzpH6jUu:disqus! Pinterest isn’t my area of expertise but I’ll be sure to check it on out.

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